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MOA and MRAD are angular units of measurement used in your scope between the turrets and the reticle. Choosing one over the other is largely personal preference. Popular in the United States, MOA stands for Minute of Angle, which translates to approx. 1 inch at 100 yards and will have finer adjustments. The prevailing system internationally and for the military, MRAD is Milliradian and converts to approx. 3.6 inches at 100 yards (1 cm at 100 m). This comes with less clicks, making it a tad quicker when dialing for longer ranges.
In the end your reticle is just a ruler. Choose which system you want to measure with and talk to your buddies so you can use the same side and speak the same language!
First Focal Plane (FFP)
First Focal Plane (FFP) reticles change in size as the scope's magnification is changed: thinner at low magnification and closer and thicker at high magnification. Suitable for precision long-range applications, use a FFP reticle when you want to measure your targets and holdover with your reticle easily across all magnifications.
Second Focal Plane (SFP)
Second Focal Plane (SFP) reticles stay the same size at all magnifications. Suitable for most hunting applications, choose a SFP when you want a reticle of constant thickness and are less likely to use your reticle for measuring or holding across magnifications. SFP users can simply dial windage or elevation to hit their target, or use conversion formulas for the correct holdover at different magnifications other than the specified magnification for your scope.